Campaign for Equality Awareness in Greece: Can you see the discrimination?

Under the central theme “Can you see discrimination?”, KMOP led a national awareness campaign to encourage citizens and stakeholders to reflect on the often unseen forms of inequality in everyday life. The campaign combined research-based communication with creative digital outreach, reaffirming KMOP’s leadership in designing impactful, evidence-driven campaigns that promote equality and inclusion.

Phase 1: Engaging citizens

Our goal for the first phase was to invite citizens to share their real-life experiences with discrimination through an online questionnaire. We developed a series of minimalist, high-contrast visuals built around the central campaign question — visually arresting yet simple enough to provoke thought and engagement.

The campaign ran across KMOP’s website, social media platforms, and Mailchimp newsletters, achieving nationwide reach and collecting 1,928 responses. Each interaction contributed to mapping how discrimination is perceived and experienced in Greece today.

Phase 2: Turning research findings into relatable content

Following data collection, our focus shifted to translating the findings into compelling, accessible content.

We designed a second wave of visuals and infographics that distilled complex insights into clear, shareable key messages. Dissemination took place through KMOP’s owned channels, earned media coverage, and targeted newsletters, ensuring both credibility and visibility.

Results & Impact

1.928 citizen responses to the online questionnaire
Multi-channel reach via web, social media, press, and email marketing
Consistent campaign branding around the visual question “Can you see discrimination?”